The very first thing, according to Ksaveras, that businesses have to do as soon as possible, especially brick and mortar businesses, is to move online. According to Google statistics, daily traffic online increases by 18% during a coronavirus outbreak. When nobody can leave their house due to national lockdown they cannot travel and buy goods and other necessities, therefore, businesses should prioritize delivery of their products directly to customers. According to Ksaveras, the four tips that every business should do right now are listed below.
- Create social media accounts for a business. Included but not limited, to Facebook, Instagram, Linkedin, Twitter, Youtube, and Tiktok. Facebook and Instagram should be a priority for businesses since they have the most users among all platforms.
- Start creating online content about your business targeted to your ideal client. One or two posts a day on each platform should become a habit. It doesn’t cost anything to post whatever you want on those platforms.
- Start advertising on Facebook and run ads targeted to people based in Arizona who would be most likely interested in your offer.
- Start leveraging Instagram influencers to promote your product. Go on Instagram and find Influencers based in Arizona then reach out to them and ask for a price to advertise your product or service.
These are the very first steps that businesses should take to protect themselves from the Coronavirus outbreak in Arizona. “Not every business is going to survive but those who adapt fast and implement changes will have the highest chance of surviving”, Ksaveras said.
The shift to online marketing is inevitable right now if businesses want to survive and don’t go bankrupt. According to Ksaveras, there are many ways to grow your online presence starting from uploading content daily and relying on organic reach and finishing with partnering with influencers to promote your business.