Floki and the planned game Valhalla will be featured on shirts and screens during British Premier League matches.
Floki Inu Partners with English Premier League Teams: What It Means for the Token’s Future
Floki Inu has struck major deals with two English Premier League teams, Nottingham Forest and AFC Sunderland, to promote its token and metaverse game, Valhalla. As part of these partnerships, Floki’s branding will be prominently displayed on Sunderland’s jerseys and on digital screens at Nottingham’s stadium. Both agreements are set to run for an initial term of one year.
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These strategic collaborations are part of Floki Inu’s broader effort to shed its image as just a memecoin. The project has recently expanded its offerings with the development of the Valhalla metaverse game, the TokenFi tokenization platform, and new staking and banking features.
The announcement of these Premier League partnerships had an immediate impact on Floki’s market value. The token’s price surged by 10% following the news and is currently trading at $0.0001272, reflecting a 12% increase in the last 24 hours.
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Sabre, Floki’s marketing director, emphasized that these deals were not secured through price competition but rather through direct relationships with the teams.
Crypto partnerships with sports teams and events have become increasingly common. Notably, Crypto.com acquired the naming rights to the Staples Center in Los Angeles for $700 million, and the now-defunct exchange FTX was known for its numerous sports-related partnerships.
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Floki Inu’s latest move marks another significant step in the growing trend of crypto ventures aligning with high-profile sports organizations, potentially signaling a promising future for the token beyond its meme origins.
