BULLZ, the Web3 social platform, and growth marketing leader, today announced its partnership with Mazer Gaming, an esports and entertainment organization actively involved in growing the Web3 GameFi space. The partnership will enable Mazer Gaming to connect with the rapidly growing team of 60k+ creators on BULLZ, while onboarding its network of dedicated gaming video creators and streamers onto the BULLZ app. As a result, the Web3 gaming industry will see an influx of skilled content creators ready to spread storytelling, education, and adoption.
Thanks to the recent launch of BULLZ creator rewards for publishing video content on Twitch, Mazor Gaming will onboard a number of notable Twitch creators, including:
Valued at $1.39billion in 2022, and expected to grow at a CAGR of 16.7% over the next seven years (yahoo!finance), the esports industry, which has been gradually gaining ground since the 1970s, is now beginning to expand into a multi-billion dollar industry thanks to the prevalence of streaming software. Meanwhile over the past few years blockchain technology has enabled game publishers to enter the blockchain gaming (GameFi) sector and incentivize players, and creators, to monetize their passions.
BULLZ empowers creators to get rewarded for video content that spreads awareness and education for blockchain, NFTs, DeFi, and DAO projects. Described as the “TikTok for Web3”, the platform has garnered more than 96k+ peer-reviewed videos since its launch in late 2021. Using the integrated WOM Protocol’s authentication system, BULLZ ensures only high-quality content is eligible for earning WOM rewards. With an average of more than 400+ users rating each video, the community acts as content nodes, establishing trust in the content. The WOM Protocol automatically rewards creators for their content, and authenticators for their peer reviews, ensuring the community is valued for their contributions.
As a versatile esports organization with an active presence in Web3, Mazor Gaming is helping to bridge the gap between esports and GameFi by spreading more education and adoption of blockchain, crypto, and NFTs. In this effort, Mazor Gaming has launched a monthly crypto-infused esports event, the Mazer Gaming Gives Back Tournament Series, that features a wide range of game titles and raises money for charity during the stream.
Through the partnership, Mazor Gaming will gain access to user-generated content via the BULLZ Campaign Manager, while onboarding its own creator network onto the BULLZ app to join collaborations. The BULLZ Campaign Manager empowers Web3 projects to create multi-layered content strategies to meet multiple goals from maximum reach and engagement to authenticity and trust. Creators on the BULLZ app are instantly notified each time a new campaign is launched onto the Campaign Manager. From here creators can discover campaigns and decide whether they want to participate by creating engaging videos in exchange for rewards. Creators can increase their earning potential further by sharing the content on their wider social accounts, which now include Twitch. Numerous Web3 projects, such as 8 Finance, Youmeme, Monkey League, and Safe ZK, have already achieved great success by collaborating with creators.
Mazer Gaming is a leading esports and entertainment organization with a mission to create championship-winning teams and produce entertaining content for fans. With a diverse 70+ team consisting of players, streamers, creators, and managers, Mazer Gaming is focused on creating a supportive community to drive to the top of esports. Founded in 2014, Mazer Gaming has since competed for various game titles, including Fortnite, Gears of War, Super Smash Bros, Pokemon Go, Halo, CS:GO, and many more. In addition, Mazer Gaming has also held its own tournaments.
The new partnership between BULLZ and Mazer Gaming provides an exciting opportunity to tap into the professional esports community and onboard gaming savvy content creators to the BULLZ network. In addition, it provides Web3 projects that are looking to revolutionize the GameFi space with the means to unlock education and drive onboarding by launching campaign collaborations with content creators.
Samuel Kijak, CEO & Owner of Mazer Gaming, said: “The gaming sector is witnessing remarkable potential for Web3 technologies. We are delighted to collaborate with BULLZ and extend our esports community through their creator network. Together, we can offer clients and partners a compelling value proposition, centered around creator-driven marketing. Video content is the most captivating and influential marketing medium, and we are pleased to align with a platform that has accumulated outstanding partners and possesses a profound understanding of the space.”
Melanie Mohr, CEO & Founder of BULLZ, said: “Mazer Gaming has a great team that are not only growing a highly successful esports organization but helping to bridge the gap between Web2 and Web3. We’re excited to welcome Mazer Gaming and their amazing gaming creators into the BULLZ community and to firmly establish BULLZ’s expertise in the GameFi space.”
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app, or platform. WOM is backed by dozens of investors from around the globe. For more info about WOM: https://womprotocol.io
BULLZ is a dedicated platform for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “create to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ: https://bullz.com
About Mazer Gaming
Mazer Gaming is a leading esports and entertainment organization. Founded in 2014, Mazer Gaming has established itself as a trusted name in the industry, fostering a community of gamers and fans alike and fielding top-tier teams across multiple games including Pokemon Go, Call of Duty, Fortnite, and Valorant. For more information about Mazer Gaming: https://mazer.gg/