Las Vegas, NV, 7th October 2025, ZEX PR WIRE, Bell Buckle Holdings, Inc. (OTC: BLLB) today announced a company-wide initiative to expand its tokenization strategy across entertainment, hospitality, and the creator economy. The program builds on the proven model of MORE, Bell Buckle’s luxury membership brand that uses blockchain technology to verify and manage access to real-world experiences.
The MORE token (0x305de070488c8469dfac957226c9c900c4bfba22) was first launched in 2017 as one of the earliest real-world utility tokens—long before the term “RWA” (real-world asset) entered the mainstream. The token functions as a digital membership credential that unlocks curated hospitality, exclusive events, and concierge experiences at premier venues.
Following the upcoming listing of the MORE token on Biconomy Exchange later this month, Bell Buckle plans to replicate the same technology layer across its portfolio companies and for potential clients—tokenizing memberships, digital rights, and access within entertainment and creator-driven ecosystems.
“MORE proved that blockchain can manage access as elegantly as it manages financial instruments,” said Peter Klamka, Interim CEO of Bell Buckle Holdings. “Our strategy is to take that same principle and apply it wherever exclusivity, authenticity, and verification matter—venues, creators, and beyond. The potential market has grown significantly since 2017, as global crypto awareness has exploded.”
Key Elements of the Strategy
- Real-World Tokenization: Deploying ERC-20 and ERC-721 tokens to manage memberships, creator access, and event credentials.
- Transferable Access: Tokenized passes can be sold or transferred without friction, giving brands, rights holders, and consumers a secondary market for verified experiences.
- Hospitality Integration: MORE Las Vegas will continue to serve as the flagship model, with expansion planned for New York and Miami.
- Creator Economy Applications: The company is active in the creator economy through two partnerships and intends to incorporate token-based identity and rewards systems for digital talent and fans.
About MORE
MORE is a membership ecosystem combining nightlife, dining, and exclusive experiences with blockchain technology. Members enjoy access to private tables, curated events, and concierge services at select venues. For more information, visit www.morebrand.co.
About Bell Buckle Holdings, Inc.
Bell Buckle Holdings, Inc. (OTC: BLLB) is a diversified public company focused on blockchain assets, the creator economy, and hospitality ventures. Through tokenization and brand development, BLLB creates new forms of verifiable ownership that connect online communities with real-world value. More information is available at www.bllbinc.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of federal securities laws. These statements are based on management’s current expectations and involve risks and uncertainties that could cause actual results to differ materially. Factors that may affect results include regulatory changes related to cryptocurrency, market conditions, the Company’s ability to finance its business plan, and general economic conditions. Bell Buckle Holdings undertakes no obligation to update any forward-looking statements except as required by law.
Contact: [email protected]
