EntrepreneurshipSparco is ready for the 2021 kart season

Sparco is ready for the 2021 kart season

Sparco is ready for the 2021 kart season and after all the Turin-based company has always been focused on the research and development of technical products for karting . The big news of this year is the multi-year partnership with WSK Promotion, which provides for the supply of a complete kit of Sparco clothing and accessories to all the staff involved in the major Italian circuits (Lonato, Adria, La Conca and Sarno), which will host the most famous kart events, including the Champions Cup, Super Master Series, the Euro Series and the Final Cup, and in the racing world, the Italian Formula 4 Championship powered by Abarth. 

Each kit will consist of a long-sleeved softshell jacket, sleeveless vest, sweatshirt, shirt, polo shirt, t-shirt, long trousers, shoes, hat, bag, backpack. In addition, the WSK Station and the hospitality areas, set up for each event by WSK, will be furnished with the famous personalized Sparco office chairs. The karting circuits will also be set up with Sparco’s iconic blue, which will also accompany the champions on the podium. «The history that binds Sparco to karting is long and passionate, which is why we are happy to give impetus to new projects and new partnerships in this sector where we have concentrated important investments in recent years. Today, great kart teams rely on us, aware that they can count on extremely high-performance and safe technical equipment », explained Niccolò Bellazzini, Sparco brand manager.

The multi-year commitment signed with WSK adds to important initiatives aimed at emerging teams and champions. Among these it is worth mentioning the partnership just signed between Sparco and babyRace Driver Academy, a kart team led by Sandro Lorandi for over ten years and which has always been a “cantera” and launch pad for the greatest kart drivers. «Sparco is synonymous with victory – commented Sandro Lorandi, babyRace Driver Academy team principal – with the blue and white colors I share the desire to always improve, race after race, which is why I am honored to wear a brand full of history and great performances”. Furthermore, for the tenth consecutive year, the historic CRG confirms its partnership with Sparco, continuing to entrust the Turin company with the design of technical products designed specifically for the needs of its drivers. 

Trust also granted by another very important team, Energy Corse, which in recent years has intensified its relationship with Sparco. Finally, Sparco will also be the exclusive supplier of the talented Jamaican driver Alex Powell , class of 2007, who will be provided with all the necessary technical equipment starting from the PRIME KS-10 printed kart suit, K-Skid shoes and Arrow Kart gloves. «Our desire to win in all fields leads us to always push on the accelerator and these important partnerships allow us to experience every race as protagonists, on and off the track», concluded Claudio Pastoris, CEO of Sparco.

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Samantha Schnurr
Samantha Schnurrhttps://www.newsalarms.com/
Samantha Schnurr, a dedicated journalist at NewsAlarms, explores the realms of blockchain, web3, crypto, NFTs, and memecoins. Balancing her career with motherhood, she brings a unique perspective to the forefront of digital innovation

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