A webinar is a conference or chats in real-time transmitted through a website. All those users invited to it can be part of it from any device, even interacting with the people or people they are offering the talk. Without a doubt, it is one of the most useful content formats, throughout the history of the Internet, to provide training.
Among many other advantages, we can highlight that it makes a business known and generates a tremendous boost for the brand since –quickly and straightforwardly. It shares valuable information and content with users or professionals in the sector, thus achieving that the company’s brand image or the personal brand in question improve exponentially.
Also, since reciprocity is discussed above, better communication is achieved, leading to a better relationship and, therefore, an increase in trust in the brand, which could lead to more future sales.
The best tools for webinars or online conferences
Well, once we have defined what a webinar is and what its main advantages are, let’s move on to what is essential: what webinar tools can we access, in a simple way, to increase the image of our business (or personal brand? ) through talks, conferences, and training?
Here are the top 8 Webinar tools:
Today, more and more companies expand their international reach, cultivating a global workforce and customer base. Therefore, it is becoming more and more common to work remotely. For years, teleconferencing was the best option. However, with advances in internet technologies and web conferencing, live video streaming emerges. But what exactly is a webinar, and how do you create a perfect webinar presentation?
What is the webinar?
A webinar or web-based seminar is a presentation, lecture, workshop, or discussion offered through the Internet using video conferencing software. A vital feature of a webinar is that it is interactive. Participants in a webinar presentation can transmit, receive, and discuss information in real-time.
Among the most popular webinar software, you’ll find Zoom, Microsoft Teams, and Skype. With this webinar software, presenters can share videos, documents, and applications with webinar attendees while talking. Today many webinar services offer live streaming options or the ability to record your webinar and post it on YouTube.
How to create a perfect webinar presentation?
Presenting a webinar can pose several difficulties. Not all ideas are worth a webinar. Most professionals are too busy to stop and watch a webinar that they are not interested in. Also, most of the time, you will not have access to the audience’s visual cues. This can sometimes be upsetting or uncomfortable. With that said, these are the most useful tips for engaging the executive audience through a webinar presentation.
Choose the right content.
Some ideas are better suited to the webinar format than others. Sometimes you have a great idea, but it’s too broad or too general. Resist the urge and instead go for a more specific idea to explain in greater detail in your webinar presentation. Some examples are:
- In-depth tutorials with detailed examples
- Interviews with an industry expert.
- Niche topics revisited from a new angle
- Shocking Events Discussion Panel
However, keep in mind that choosing a theme is not always straightforward. It is impossible to predict with certainty how the audience will receive a topic. Ultimately, you should select the case that you consider the most meaningful and create the best possible content.
Write a strong script.
A solid script is the backbone of every good webinar presentation; Without one, you are doomed. Even the most skilled producers and hosts trust hands. It’s hard to talk for up to an hour, even if it’s something they’re passionate about and know about.
A script not only keeps you on topic, but it also helps you manage your time. A good script should have the time marked in each section. With this technique, you can always manage how much time you have left of your webinar.
Additionally, some professionals find it helpful to work on their slide deck and script simultaneously to avoid repetition and minimize the risks of merely reading their slides.
Prepare your camera and visual aesthetics.
Make use of your camera. It’s unacceptable how many professionals keep hosting webinars without video, and instead use a voice-over as they go through their slides. Of course, some professionals do not like to see themselves on camera. However, it is not a valid excuse to exclude your audience in the video medium. Seeing a real person speaking to the audience is more appealing than a disembodied voice.
Second, you have to be aware of visual aesthetics. If you are filing online, careful planning of your images is essential. You want to position the camera to offer a frontal view of the face and does not show the chin or the ceiling. Also, you should avoid showing up in front of a window with the light behind you. Doing so can make it almost too dark to see. Similarly, make sure the background is professional, like a bookshelf or diplomas or an elegant piece of art. You should test it out with a practice session to see how your backdrop will look to the participants.
Use interactive presentation software.
As mentioned above, a unique feature of the Other Media webinar format is its interactivity. Presenters can share and receive audience information in real-time through the Software’s sharing feature.
To add another layer of interaction, you should also consider employing interactive presentation software. Few Software not only allows you to prepare custom slides but also incorporates interactive charts and polls, as well as fun quizzes and engaging question and answer sessions. With this interactive presentation software, you can ask your audience about any topic discussed in your webinar and receive the answer instantly in the form of surveys, word clouds, or graphics. Similarly, you can engage with your audience through a quiz or question and answer session.
Furthermore, this interactive presentation software is also fully compatible with popular webinar software, making it easier than ever.
Review and rehearse
Never assume that everything will be fine on the first run. You should always do at least one rehearsal several days before the event and review accordingly. Make sure everyone knows their part and that all your equipment is working correctly.
Also, it would be best if you considered how you would handle audience participation. There should be protocols for them to follow if they have a question. Should they raise their hand? Write questions in the comment box? Or use a separate question and answer feature of the Software. You should be explicit at first and remind people periodically to avoid frustration and confusion.